Major street retailers are now taking no chances and have started to pull TRESemmé products from their shelves, this comes after the ‘racially insensitive’ Ad campaign that was ran by Clicks’.
According to EWN they have received information that confirms Woolworths will become the fourth store that will axe the TRESemmé brand from their shelves.
The retail outlets have not confirmed if these will be permanent changes, they have however said that they will speak with the TRESemmé suppliers regarding the future of the brand.
These retailers have made the decision a day after Clicks’ decided it was time to take the products off their shelves, it appears a chain reaction of events is occurring. Could more major retailers follow the lead and also remove the product lines from their shelves, we will just have to wait and see.
Clicks’ made the decision to remove the product from their shelves after the EFF intensified their protests against the retailer by forcing most stores throughout South Africa to be closed. Many stores have EFF protestors outside guarding doors ensuring they do not open.
The ‘racially insensitive’ ad that has caused chaos is where Clicks’ referred to black women’s hair as “dry, damaged and frizzy” while labeling white hair as “normal”.
Clicks and the EFF have confirmed that they will meet tomorrow to try and come to some form of negotiation to allow the stores to continue trading, knowing what the EFF can be like – an outrageous demand could be on the cards.
EFF Statement on Meeting With Clicks pic.twitter.com/DirSHzmkiM— Economic Freedom Fighters (@EFFSouthAfrica) September 9, 2020