Unilever, the owners of the TRESemmé hair products have met with and submitted to the EFF’s demands after they met face to face in hopes to find a solution to the hair product spectacle. In the conclusion of the meeting, both Unilever and EFF have chosen that the TRESemmé brand will be removed from stores for the next 10 days.
South African’s far and wide were angry with the advert that started to circulate on social media, as it started to make noise online the EFF took the stage and started to fire back at Clicks.
Throughout the week there has been a social media war involving Clicks and the EFF. The party posted numerous threats towards Unilever and Clicks. The EFF then instructed their ‘fighters’ to force close the stores.
It has caused major disruptions not only for the shoppers but for those that rely on Clicks to collect their medicines and daily healthcare essentials.
During today’s meeting between the EFF and Unilever they both agreed that the advert was indeed racist and that it would be seen as hurtful to black people, especially black women.
“However, we could not find common ground about the publication of the names of those responsible for the racist photo. The director involved in the campaign has since resigned and left the country, “
The Agreement
- Unilever has expressed it’s regret to all South Africans, more so block women that were offended for the racist photo.
- Unilever has agreed that they will remove all of the TRESemmé products from stores for ten days.
- Unilever has said they will donate 10,000 sanitary napkins to poor residents living in informal settlements, these will be chosen by the EFF.
- Unilever and the EFF have now agreed that the “war” has concluded and the resolution was sufficient.
