The Health and Beauty retailer ‘Clicks’ has come under fire this morning after one of their media teams allegedly started to push ‘racially insensitive’ images on their website.
It wasn’t long until Social Media users criticized their use of images and words. The images display black people’s hair to be “dry, damaged, frizzy and dull” and that white people’s hair is “normal”
Twitter soon erupted with thousands of retweets and comments, pushing the image to number one trending in South Africa.
Clicks were forced to respond to the Tweets and not long after removed their current campaign from the website and released an apology letter.
“A Twitter user, which raised the issue with the retailer directly, received a response saying; “Hi, thank you for bringing this to our attention. We apologise for the offense this has caused. We have removed the images and will ensure that this does not happen again.”
The original Twitter use who posted the image was not too pleased with the apology and responded by saying “How were you not aware those pictures were offensive and someone needed to bring it to your attention? How? In 2020”
Clicks responded by saying they do not condone racism and they are strong advocates of natural hair and that they are deeply sorry.
“We would like to issue an unequivocal apology. We have removed the images which go against everything we believe in. We do not condone racism and we are strong advocates of natural hair. We are deeply sorry and will put in place stricter measures on our website,”
What others are saying on Social Media
@PearlThusi , @PortiaM_Skin , @Connie_Ferguson , @MinnieDlamini— KeMotswana22/04/9something (@moh_jovial) September 4, 2020
Please withdraw your products from @Clicks_SA shelves.
We are tired and enough of putting up with racism on our very own South African land!!! pic.twitter.com/31b9gyUWlR
These companies are doing all this on purpose eh? I really don’t know what are they trying to achieve.— Vikter (@MVictor_M) September 4, 2020
I sware to you this was an intentional publicity stunt. There should laws put in place to enforce fines on business that do such, trust me these so called “mistakes” will disappear completely.— Vukosi OverAndOut🇿🇦 (@OverAnd_Out_) September 4, 2020