Minister for Small Business Developments, Khumbudzo Ntshavheni, has rejected the ‘superficial’ apology that was given by the Clicks’ Management.
Ntshavheni has said that the management misses the point that it’s not just the images that are insensitive but the fact that TRESemme are racists and they have undermined the beauty of Black African women.
To make amends the Minister has said that the Clicks management should consider putting more products on their shelves that have been manufactured by South African SMMEs.
“In addition, if Clicks management is serious about being ‘a proudly South African corporate citizen’ and want to make amends for its ‘error’, it must be reflected by steps to place more hair products made by South African SMMEs for African hair on its shelves.” says Ntshavheni
The Minister has said that her department is on standby and ready to assist Clicks with selling more products that have been made by South African SMMEs if they choose that route.
Minister Ntshavheni has said that the time for racism and then simply apologising with words is over, racist businesses must make ammends by showing an action plan and how they will correct their actions going forward.
“…commit to a tangible corrective action by actively and visibly promoting black hair products that are manufactured by black, women, and youth-owned small businesses on their shelves. Any claim of non-racialism that is devoid of impactful economic transformation actions cannot acceptable.” says Ntshavheni
